May 7, 2013

Artemide Demetra Lamp: Table/Desk/Task Lamp - LED - Black

Stardust had a chance to talk to Naoto Fukasawa about his latest design; the Demetra Table Lamp recently introduced at Euroluce and for now exclusively available through modern design purveyor Stardust in the US.  Here's what Naoto Fukasawa had to say about the Artemide Demetra Lamp.


“Demetra” is the goddess of the harvest in Greek mythology. This is not only a reference to the physical aspect of my the Demetra desk lamp which I designed for Artemide but equally to the philosophical perspective, in the sense of “harvesting the utmost benefits of a creative work environment”.  In the case of the lamp “Demetra”, which is produced by Artemide, there is a single but strong new generation-type LED light which are mounted inside the round diffuser of the lamp shade. From this base light shines directly from the diffuser where a calculated reflector surface spreads the light on to a work plain for optimal reading/work comfort. At the same time this reflector is outfitted with either a dimmable- or motion sensor function which allows to the light to be dimmed according to your preferences.  I have also designed the Artemide Demetra Lamp with a functional interchangeable plug option to accommodate most electrical outlets for global diversity.  

Naoto Fukasawa ©

The Demetra Table Lamp was designed by Naoto Fukasawa for Artemide in Italy.  Naoto Fukasawa (b.1956) is one of the best-known Japanese product designers working today.  Fukasawa's design philosophy relies on carefully observing what people do and feel in their everyday lives in order to find simple solutions that touch the senses and link to shared memories.  Naoto Fukasawas's life and work are indelibly linked to his thoughts about how people live, and how they can live better. Stardust considers his style as "functional minimalism"; a way of design that could be compared to the legendary design philosophy of German product designer Dieter Rams.

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