October 30, 2014

AL28003 watch Alessi



L’OROLOGIO
FRÉDÉRIC GOORIS, 2014 
AL28003 
Orologio da polso in acciaio inossidabile 18/10, nero. 
Wrist watch in 18/10 stainless steel, black. 

ø cm 4 / ø 1 ½” 

"With a single stroke of a pen “l’orologio” fuses all the components into a simple and elegant bi-dimensional frame, capturing the very essence of the classic wrist watch design. The glass resting on top of the thin frame reveals the big dial that lies well below the surface. This creates an unexpected dimension to the thin frame, a metaphor for the extra dimension time adds to the world surrounding us. “l’orologio” is a classic passe-partout: clean, timeless and easy to read.”  With a single stroke of a pen “l’orologio” fuses all the components into a simple and elegant bidimensional frame, capturing the very essence of the classic wrist watch design. The glass resting on top of the thin frame reveals the big dial that lies well below the surface. This creates an unexpected dimension to the thin frame, a metaphor for the extra dimension time adds to the world surrounding us. “l’orologio” is a classic passepartout: clean, timeless and easy to read. (Frédéric Gooris).  Frédéric Gooris, Belgian industrial designer, born at Leuven in 1974, graduated from the Hogeschool Antwerpen in 1998. In 1999 he moves to Milan, where he obtains his Master in Design at Domus Academy. After gaining experience working for Philippe Starck and Stefano Giovannoni for 5 years, he founds Studio Gooris in Milan doing product and concept design for companies all over the globe, including Alessi, Ferrero, Target, Levis, JCPenny, Foreverlamp, Oras, EQ3, among others. In 2009 he cofounds Bombol, a company for design oriented baby furniture. In 2010 he moves to Hong Kong to open the second office of Studio gooris where he is working up to today. www.studiogooris.com